Multi-brand strategy

Multi-brand strategy,

Definition of Multi-brand strategy:

  1. Marketing of two or more similar and competing products by the same firm under different and unrelated brands. While these brands eat into each others sales (see cannibalism), multi-brand strategy does have some advantages as a means of (1) obtaining greater shelf space and leaving little for competitors products, (2) saturating a market by filling all price and quality gaps, (3) catering to brand-switchers users who like to experiment with different brands, and (4) keeping the firms managers on their toes by generating internal competition.

Meaning of Multi-brand strategy & Multi-brand strategy Definition