Definition of Mindshare:
One of the primary goals of advertising and promotion is to make consumers think of certain brand names more than others. Given the multitude of choices available to consumers, advertisers can measure their success based on whether the products and services they promote are top of mind. Accordingly, mindshare is a gauge of popularity or consumer awareness as a result of advertising and promotion. For example, when a consumer decides they want to buy a hybrid vehicle, they may first think of Toyota's Prius even though there are many alternatives. This would be an example of the Prius having greater mindshare than other brands or models. Similarly, when asked to name an athletic shoe company or fast food restaurant, the first answers from most consumers would be Nike or McDonald's — an example of the high mindshare of those brands.
Relative public awareness of a phenomenon.
Informal measure of the amount of talk, mention, or reference an idea, firm, or product generates in public or media.
Mindshare is a marketing term that describes the amount of consumer awareness or popularity surrounding a particular product, idea, or company. Practically, it is the consumer perception of a particular brand or product compared to their rivals as measured by the amount of talk or mentions generated by the public or the media. Mindshare, also known as "mind share," is similar to market share, another measurement that is related to the popularity of a product or brand.
How to use Mindshare in a sentence?
- Because his television show was so popular for so many years, he captured a large percentage of the publics mindshare .
- Mindshare is a marketing term that describes the amount of consumer awareness there is around a certain product or idea.
- While mind share can be hard to quantity, some experts contend that mindshare can be a better gauge of a small company's long-term health than market share because it signifies it is backed by quality customer impressions.
- The need to compete for mindshare from an audience with a short attention span.
- Certain brand names, such as Google, that have entered the lexicon for its associated action (such as to "Google" something) indicate that the brand has high mindshare.
- You should always try to make sure that everyone gets their time in a mindshare so that all thoughts can be heard.
- There was a lot of mindshare on the site and it made me happy to see everything that was going on.
Meaning of Mindshare & Mindshare Definition