Definition of Micromarketing:
Micromarketing is an approach to advertising that tends to target a specific group of people in a niche market. With micromarketing, products or services are marketed directly to a targeted group of customers.
Alternative term for niche marketing.
To make use of micromarketing techniques, a company has to narrowly define an audience by a particular characteristic, such as gender, job title, age, or geography, and then create campaigns geared toward that specific group. It can be a more expensive technique than other approaches to marketing due to customization and lack of an economy of scale.
How to use Micromarketing in a sentence?
- A company's ultimate goal in micromarketing is to communicate to a targeted group of consumers and get them to take action, such as buying a good or service.
- Micromarketing is an advertising strategy that allows a corporation to target a niche group with a particular product or service.
- With micromarketing, a company defines an audience by a specific trait, such as gender or job title or age range, and then creates campaigns geared toward that specific group.
Meaning of Micromarketing & Micromarketing Definition