Mass Marketing Examples In addition, various FMCG products such as soap and detergent use mass marketing. Body deodorants, as well as many personal care products, use this marketing strategy because they are used by a large part of the market. CocaCola is another great example of mass marketing.
Here are some examples of companies and products and their target markets. Toy and board game companies like Hasbro or Mattel have a very specific target market. Interestingly, gaming companies need to strike a balance between marketing for parents and marketing for kids.
Coca Cola, for example, is definitely a mass product in terms of volume, even if it is a very niche product (it is a very particular taste, a soft drink). The second way to define the mass market is to examine how it is oriented.
Mass marketing is a marketing strategy where a company decides to ignore the differences in market segments and target the entire market with an offer or strategy to support the idea of conveying a message that reaches as many possible of people.
Some of the benefits of mass marketing are reaching a large audience and having the potential for mass sales, but some of the disadvantages of mass marketing are overexposure and increased competition.
An audience profile is simply a specific group of customers who are most likely to respond positively to your campaigns, products, and services. Often, your audience analysis is based on certain factors like location, age, income, etc.
The three main activities of targeted marketing are segmentation, targeting and positioning. These three steps together make up the STP marketing process.
Gender and age
How to conduct target group surveys: 7 tips
Develop the target positioning for the objectives
To define a target market for your business plan, you need to research the potential buyer audience for your product. It can range from millions of people when starting an online business to a few thousand people when starting a business in a small town.
To understand customer needs, CocaCola uses consumer and market segmentation criteria into different groups: behavioral, psychographic and profiled. CocaCola creates added value for its customers and convinces with good performance in the purchase of its products.
In short, no, mass marketing is not ■■■■, but it is no longer enough. There is no doubt that it is on the decline, but it can be very useful depending on the context or the brand. However, it is important to adapt to today’s reality and evolve to keep up with new standards.
The main disadvantage of mass marketing is that this marketing method can be effective in one geographic area, but it doesn’t get a positive response from consumers in other regions. When you incorporate this form of marketing into your business, you can end up spending more but selling less.
Apple is still a niche player in the global smartphone market. Android continues to dominate the market with 74.4%. This data reinforces the fact that, despite its profits and global influence, Apple is only a niche player in the world.
Niche Marketing vs Mass Marketing
The biggest downside to mass marketing is that it puts all your eggs in one basket. While mass marketing can be hugely successful for large companies, changes in the market can, and often do, and small and medium-sized businesses can be vulnerable to the impact.
Product range is the number of variants of a product family with similar characteristics, commonly referred to as product brands or models. In most industries, companies produce more than one variant of the same product. Each consumer buys only a small subset of the varieties available on the market.