Definition of Marquee asset:
Marquee assets are generally a feature of smaller companies that have limited assets in the areas of resources and biotechnology, rather than large, diversified companies. The mineral property of a junior exploration company that has significant mineable resources might be considered its marquee assets. A medication with sales in the hundreds of millions of dollars that belongs to a relatively small biotechnology firm would be considered that company's marquee asset.
The most appealing asset of a company that is typically worth the most or is responsible for the biggest contribution to a companys overall bottom line. A marquee asset is also known as a trophy asset.
A marquee asset–also referred to as a "flagship asset" or "crown jewel"–is a company's most prized possession. It is a highly visible symbol of its success and is often the biggest contributor to its bottom line. A company with a coveted marquee asset may become a target for a bigger rival, or a rival with deep pockets, even if the other assets in the company's portfolio do not amount to much.
How to use Marquee asset in a sentence?
- A marquee asset is a company's most prized and valuable asset.
- The marquee assets may be physical assets or intangibles, such as goodwill or patents.
- The "crown jewel" defense is a hostile takeover defense that involves the sale of the target firm's marquee asset to make it less desirable to the acquirer.
Meaning of Marquee asset & Marquee asset Definition