Definition of Market potential:
The estimated potential demand for and sales of a commodity, product, or service.
The estimated maximum total sales revenue of all suppliers of a product in a market during a certain period.
How to use Market potential in a sentence?
- There was a lot of market potential for the item and I thought that sales would be going through the roof very soon.
- The market potential was huge with an increasing rate being observed at an accelerating rate which indicates significantly high demand.
- The new Holiday Inn Hotel in our city was built after much research by the owners, and after they discovered the market potential of the area.
Meaning of Market potential & Market potential Definition