Definition of Market positioning:
An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumers mind.
How to use Market positioning in a sentence?
- We had a really good market positioning strategy that was meant to out us ahead of the competition and make us great.
- You should always know your market positioning and try to figure out ways to utilize where you stand at that time.
- Krafts recent decision to remove artificial chemicals from their Original Mac and Cheese is a good example of market positioning because they are trying to attract customers who may have stopped purchasing their product due to ingredient concerns.
Meaning of Market positioning & Market positioning Definition