Definition of Market leader:
Brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending.
A market leader is a company with the largest market share in an industry that can often use its dominance to affect the competitive landscape and direction the market takes. A market leader typically enjoys the largest market share or the largest percentage of total sales in a given market. It may surpass its competitors according to other metrics, too, including brand loyalty, perceived value, distribution coverage, image, price, promotional spending, and profit.
Such a company may be the first to develop a product or service, which would allow it to set the tone for messaging, define the ideal product characteristics, and to become considered by the market as the brand that consumers associate with the offering itself.
How to use Market leader in a sentence?
- Market leaders may also be the first to develop certain products or services.
- Apple and Amazon are examples of market leaders.
- A market leader usually holds the largest market share in a particular industry.
Meaning of Market leader & Market leader Definition