Definition of Logical appeal:
An advertising strategy that addresses a buyers practical or functional reasoning ability. The strategy is based upon an individuals need to justify a purchase. For example, an advertisement that sells a sugar substitute as a means to combat obesity. See also emotional appeal.
How to use Logical appeal in a sentence?
- If you truly believe about a project and no one else does you should make the most logical appeal you can and hope they buy in.
- Being able to make a logical appeal to the higher ups when you really believe in something can help you get ahead in the company.
- The logical appeal of the argument is exquisite so we were pleased to present our well reasoned idea to the board.
Meaning of Logical appeal & Logical appeal Definition