Logical appeal

Logical appeal,

Definition of Logical appeal:

  1. An advertising strategy that addresses a buyers practical or functional reasoning ability. The strategy is based upon an individuals need to justify a purchase. For example, an advertisement that sells a sugar substitute as a means to combat obesity. See also emotional appeal.

How to use Logical appeal in a sentence?

  1. If you truly believe about a project and no one else does you should make the most logical appeal you can and hope they buy in.
  2. Being able to make a logical appeal to the higher ups when you really believe in something can help you get ahead in the company.
  3. The logical appeal of the argument is exquisite so we were pleased to present our well reasoned idea to the board.

Meaning of Logical appeal & Logical appeal Definition