Kano Model

Kano Model,

Definition of Kano Model:

  1. A theory of customer satisfaction and product development that identifies five categories of product qualities based on how they affect the customers perception of the product. This theory, developed in the 1980s by Noriaki Kano, describes customer preferences as attractive, one-dimensional, indifferent, must-have, and reverse (meaning dissatisfaction from too much of a good quality).

Meaning of Kano Model & Kano Model Definition