Definition of Intensive distribution:
A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like. Soft drinks are generally made available through intensive distribution.
How to use Intensive distribution in a sentence?
- The intensive distribution was met with happiness as each store was running low on the product so we supplied our retailers.
- A few decades ago, cola was controlled mainly by Coke, however Pepsi was able to enter the market by producing a new, sweeter version of the cola and marketing it with intensive distribution to stores everywhere.
- The intensive distribution strategy for our newest product has allowed it to maximize contact with customers and become very successfull.
Meaning of Intensive distribution & Intensive distribution Definition