Intensive distribution

Intensive distribution,

Definition of Intensive distribution:

  1. A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like. Soft drinks are generally made available through intensive distribution.

How to use Intensive distribution in a sentence?

  1. The intensive distribution was met with happiness as each store was running low on the product so we supplied our retailers.
  2. A few decades ago, cola was controlled mainly by Coke, however Pepsi was able to enter the market by producing a new, sweeter version of the cola and marketing it with intensive distribution to stores everywhere.
  3. The intensive distribution strategy for our newest product has allowed it to maximize contact with customers and become very successfull.

Meaning of Intensive distribution & Intensive distribution Definition