Integrative negotiation

Integrative negotiation,

Definition of Integrative negotiation:

  1. Inventive and cooperative negotiation based on the value creation concept. It states that mutual problem solving (as opposed to winner-loser posturing that may resulting in a deadlock or breakdown in negotiations) will yield considerable gains to each party. See also win-win negotiation.

Meaning of Integrative negotiation & Integrative negotiation Definition