Influencers

Influencers,

Definition of Influencers:

  1. Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers. In business to business (organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers.

  2. A person or thing that influences another.

How to use Influencers in a sentence?

  1. He was a champion of the arts and a huge influencer of taste.

Meaning of Influencers & Influencers Definition