Image advertising

Image advertising,

Definition of Image advertising:

  1. Attempt to create a favorable mental picture of a product or firm in mind of consumers. This image aims to associate the advertised product and/or firm with certain lifestyles or values. Its three basic functions are to (1) increase consumer awareness, (2) convert the awareness into familiarity, and (3) use the familiarity to influence consumer buying behavior.

Meaning of Image advertising & Image advertising Definition