Content Calendar is a schedule that you or your team come up with, to plan the upcoming content activity including posting and publishing content strategically at predetermined intervals. A Content Calendar helps you visualize and better understand and implement your strategy, while also saves you of missing deadlines; and this makes it imperative to have a Content Calendar, preferably a long-term calendar.
Preparing a Content Calendar can seem way more overwhelming than it really is, and although it doesn’t only include a long list of tasks, the approach that you take while preparing one needs to be in sync with your capacity. Your Content Calendar should include tasks only as much as are achievable in a given time frame, if not less, unless you wish to see yourself behind schedule every weekend.
Here’s what makes for an ideal Long-Term Content Calendar
- Your Calendar must assign the date and time to the content and author/employee, to the content/post, to avoid any confusions over when and how the content is published.
- Find and curate content ideas to post online ahead of schedule to allow you to prepare your content before-hand, to enable you to make any last-minute changes, if required.
- It should offer alignment for different teams and help them collaborate, so there is no duplication of posts or miscommunication between teams.
- You should also be able to monitor content milestones and have a seamless content creation workflow, the most essential part of having a Content Calendar.
Creating a long-term Content Calendar can be tricky, but the results are worth the effort, since it greatly helps your content strategy. So here we discuss four steps you need to follow to make your very own Content Calendar.
Make Use of Available Content –
Occasionally, we have a lot of content and ideas waiting around to be put to good use, and yet we want to build the content from scratch. The very first notion of building a calendar arises from utilizing resources to make the best out of them. You can reuse content assets and save some time to mobilize existing resources. Along with filling up your scheduling gaps, a single content idea can generate a number of posts. You can use the data to come up with infographics or posts and stories as well.
Develop a Content Strategy –
You need to come up with a niche that you create content on while also having a good strategy. Having a niche helps you in ways you don’t realize and acts more like marketers use landing pages; because landing pages are more product specific, and inclined towards a single product, they have a higher conversion rate. Moreover, having a content strategy helps you save time, money, and resources, while also building a reputation amongst your audience. Also, when you have a good content strategy, it gives you a competitive advantage while also being able to make more informed decisions.
Plan and Schedule Content –
This is the most important part of a Content Calendar, for fairly obvious reasons. The whole point of having a content calendar is to schedule posts or blogs or whatever content you work on, on regular intervals and publish it regularly. Planning ahead of schedule is of utmost importance, while publishing your content on a time when most users are active is of essence. This helps your content do better than it otherwise would, and is one of the tactics, social media marketers use to get better reach. For example, an influencer would rather go live on a weekend than a working day, to engage most of their audience with black friday saas deals 2020.
Publish and Promote Your Content and Track Progress –
Publishing your content on time is what remains once you have all the strategy planned out and posts or stories ready to be deployed. You can set reminders or even use post scheduling applications, which allow you to schedule the date and time of publishing, to then publish it automatically, even if you are busy elsewhere. Having regular team meetings can also help discuss and optimize scheduling and planning while having an idealistic time frame between consequent posts. Also, your work isn’t over once the post is up; you need to track its progress to get better insights on if the strategy that you implement is actually working for you.
There are also a lot of calendar management tools which you might find useful while building your own content calendar including Calendly and CoSchedule. While some of these applications offer a freemium plan, you can also find paid plans for a more professional approach to content curation and scheduling.