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Increasing consumer demand for natural supplements and an ageing population make Europe a promising market for natural ingredients for health products.
European companies are launching new natural health products and some are replacing synthetic ingredients with natural ones in product formulations. European consumers are also receptive to trying complementary and alternative medicines, which is also stimulating demand for natural ingredients. Western European countries appeal the most to exporters of natural ingredients in developing countries.
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Europe is a significant producer, exporter, and consumer of pharmaceuticals.
It is an important market for pharmaceuticals, nutraceuticals, and complementary and alternative medicine products. The market is forecast to grow partly because Europe has an ageing population.
Consumer demand for healthier and more natural products
with greater efficacy is encouraging European companies to invest in research and development and look for natural ingredients.
The number of applications of natural ingredients in pharmaceuticals is increasing. The main reasons for this trend are the increasing availability, relatively low costs, lower toxicity and the more favourable side effect profiles of natural ingredients.
