If you’ve ended up clicking on this article, I’ll take a wild guess and assume that you care about growing your Instagram account. ‘How to get followers on Instagram?’ is a question on every marketer’s mind.
Through these experiences, I’ve compiled a set of universal and effective ways to get followers on Instagram. In my attempts to organize them somehow, I came up with this step-by-step guide to growing a follower base, more specifically: a road to 20k.
But before you get started with it, it’s time for a quick reality check: A silver bullet strategy that will suddenly bring you to the 1k, 10k or 20k mark, does not exist.
Yes, there is a set of activities that you can do to increase your following. However, suddenly going full-speed with all of them isn’t going to result in anything remarkable, as the effectiveness of each action changes after reaching a certain follower milestone.
For instance, there’s no point in buying a shout-out to your account for a 100 bucks from a big influencer while you have 10 followers. Yes, you might get some followers from that, but the price per follower would be unreasonably high. It would be much more effective when you’ve already established a strong identity and following on Instagram, and are looking to speed up the snowball effect.
Growing from 0 to 100 Instagram followersOkay, so you now have a brand new account and need to build that initial momentum and get followers on Instagram.
If you already have a business or a brand with a somewhat established community, then getting that initial following shouldn’t be that big of a challenge. Send out a newsletter to your existing customers, inviting them to follow you on Instagram.
Remember that when you want people to do something, you need to give them an incentive. In this case, a discount for your products to the first 100 followers could work just fine.
If you have a large enough email list, you can split the offer so that first the 100 followers get 30% off, the next 100 get 20% off, and so on, to not discourage those who might have opened the email later, from following you.
If you don’t have an existing customer/follower community, you can turn to your friends, family or colleagues, and ask them to follow you. This is one of my personal favorites, because you can get the initial follower base quite easily even without posting any content (however, I’d still suggest having at least one post there to begin with), and if you’re one of those people with a large family and friend group, you might just hit that 100 followers quite quickly.
Growing to 1,000 Instagram followers1. Identify some of the bigger accounts(50k+ followers) that are similar to yours or are in the same industry with the same target audience you’re trying to reach. 2. If the majority of their followers are real *,* open up their follower list and start following these accounts (I personally suggest to follow accounts that have a real human in the [profile picture](https://howtodiscuss.com/t/how-to-create-an-account-on-howtodiscuss/14951), instead of a logo) 3.Start checking who’s not following you back and unfollow these accounts.
Ideally, at least 20% of the people that you started following, should follow you back. The more followers you have, the ‘healthier’ your follower to following ratio is, the more attractive your feed looks, and the higher the follow-back percentage is going to be.
People are more inclined to follow back Instagram accounts:
Have more followers than the account is following
Have a lot of followers
Have a nicely designed feed of posts
In addition to the follow/unfollow strategy, you should start interacting with these bigger accounts (as long as they’re not direct competitors).
Firstly, turn on post notifications for these accounts. Every time they post something, be the first to like and leave a comment. There’s already too many “This is so true”, “That’s dope man”,“Awesome post” type of comments out there because of engagement bots. They have become very easy to spot and most Instagram users know that they are not genuine:
So try to write something related to the caption or the post — the more human you are, the better! Ask specific questions or add your own opinion. This will prove to other Instagram users in your community that you are genuinely interested in.
To run ads on Instagram, you need to switch to a business account. If you don’t have it yet (or if you don’t know whether you have it or not), there’s a very easy way to activate it:
- Go to your profile and click the settings button next to Edit Profile
- Scroll down until you see Switch to Business Profile (if you already have a business account, you will find Switch back to Personal Account )
- Click it and follow the instructions to set up a business profile (FYI – you will need a Facebook page that you are an admin of).