Your website’s title is one of your site’s most important aspects as it will determine how many visitors you get for your website. Therefore, it’s essential to know how to create a strong title, and that’s exactly what this article is about.
Titles: What’s All the Fuss?
Titles will be the first impression of your website to your new readers, and as they say, “The first impression is the last impression”. Hence a good title can give a good impression on your readers.
Search Engine Optimisation
Titles are not just for impressions – it’s more than that. In fact, it’s the single most important factor when it comes to optimizing your website for good SEO. If you don’t know what SEO is, it simply means how your website would be ranked in Google search results.
Google uses your website’s title to determine its kind of website and where to put it under different search terms. That means that if you put in your title “WordPress.com – Get a Free Website", Google will place it under the search terms, “creating free websites”. Now, as you can probably see, this is a powerful reason to choose a good title for your site.
A strong title is not just for good Search Engine Optimization, and it is also for users to decide if it’s worth taking a look at this website as it tells them exactly what your site is all about. Last but not least, when readers share your website on Social Networking sites, like Facebook and Twitter, the title of your website will be mentioned over there. Social media users will again use this to decide if they want to check out your site.
Now that we have some idea of the importance of a good blog title let’s get on to how to choose your titles!
How Do I Choose an Amazing Title?
Now, as you’ve seen from the previous section, it’s important to realize the title you are going to be writing should serve two types of audience: the search engine folks and the regular internet users. It would be best if you keep these factors in mind when you are deciding your title.
The Do’s Of Title Writing
- Search Engines: They’ll use your title to determine what kind of website it is – thus, if you write the wrong title, it will lead you to have the wrong audience, and your website will never gain popularity.
- Readers: Remember, readers hate going to a website with an attractive title but have totally different content. Therefore, a misleading title will mean the readers will never come back to your site.
Make Sure It’s Compelling: The title will be the deciding factor for the user when opening a website. Your excellent SEO planning might have put you at the top of your search results, but you won’t get any hints from the users if the titles are not attractive enough.
So, your title needs to be both attractive and compelling.
The Don’ts Of Title Writing
Keyword Stuffed Title Tags: The biggest mistake any newbie can make while writing a title is to stuff all the keywords in it. Users will almost always find out that this website is most probably a hoax and won’t bother clicking on it.
Any Famous Examples?
- Wikipedia, the free encyclopedia
- Yahoo Music – Exclusive New Music and Music Videos
- Apple – iTunes – Your number one music, motion pictures, and TV. All over the place.
That’s it for the titles. Now it’s time for you to make your own WordPress site title with Wordpress posts.