Heavy users

Heavy users,

Definition of Heavy users:

  1. Typically, the roughly one-third of the consumers of a good or service who account for nearly two-thirds of its sales revenue. For example, 39 percent of all families consume 90 percent of all cola drinks, and 48 percent of all families consume 87 percent of all breakfast cereals in the US. Heavy users comprise the critical segment of population at which most of the marketing efforts are directed.

Meaning of Heavy users & Heavy users Definition