Definition of Halo effect:
The tendency for an impression created in one area to influence opinion in another area.
The transfer of goodwill or positive feelings about one characteristic (such as pleasing appearance) of a product or person to another, possibly unrelated, characteristics (such as performance). Contrasts with devils horns.
The halo effect is a term for a consumer's favoritism toward a line of products due to positive experiences with other products by this maker. The halo effect is correlated to brand strength, brand loyalty, and contributes to brand equity. .
The opposite of the halo effect is the horn effect, named for the horns of the devil. When consumers have an unfavorable experience, they correlate that negative experience with everything associated with a brand.
How to use Halo effect in a sentence?
- The convertible furnishes a sporty image and provides a halo effect for other cars in the showrooms.
- The opposite of the halo effect is called the horn effect, which is when a company releases a bad product that destroys loyalty and positive market perception.
- If your business can have the halo effect then your customers will be happy and continue to keep coming back.
- Companies use the halo effect to establish themselves as leaders in their industries.
- Sometimes the halo effect can have a great effect on your business and cause you to get more and more customers.
- My friend kept going on and on about how much he disliked this person and I thought he was experiencing a halo effect .
- Companies chase the halo effect because it establishes both brand loyalty and repeat, loyal customers.
Meaning of Halo effect & Halo effect Definition