Gross rating point (GRP)

Gross rating point (GRP),

Definition of Gross rating point (GRP):

  1. Total of all rating points for an advertising schedule stated usually on a weekly basis. In principle, 100 GRP could mean either that 100 percent of targeted households are reached once per week, or 1 percent of them are reached 100 times in the week, or any combination thereof. Also called homes per rating point.

Meaning of Gross rating point (GRP) & Gross rating point (GRP) Definition