Definition of Glocalization:
A common example would be cars that are sold worldwide but adjusted to meet local criteria such as emissions standards or what side the steering wheel is located. It could also focus on more cultural aspects, such as a global fast-food chain offering geographically-specific menu items that cater to local tastes.
Glocalization is a combination of the words "globalization" and "localization." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.
Products or services designed to benefit a local market while at the same time being developed and distributed on a global level. Glocalization is a mixture of and the end result of combining the words globalization and localization.
The practice of conducting business according to both local and global considerations.
How to use Glocalization in a sentence?
- Religions are at the forefront of the glocalization process.
- Much like the states that wine grapes come from, glocalization allows high end chocolate to be shipped out of different provinces in Guatemala.
- The glocalization movement was good because it allowed us to still hit the smaller market and make people happy there.
- You can put out products for glocalization and hope that your market grows which will lead to increased profits over time.
Meaning of Glocalization & Glocalization Definition