Generic need

Generic need,

Definition of Generic need:

  1. Broadest possible definition of utility drawn by customers from a good or service in fact, definition of the market being served. For example, transportation is a generic need filled by buses, cars, trains, airlines and shipping lines all of them being in the transport business. Finding the generic need (by asking What business are we in?) corrects the marketing myopia and gives a broad view of the possibilities.

Meaning of Generic need & Generic need Definition