Gap in the market

Gap in the market,

Definition of Gap in the market:

  1. An unmet consumer need or a group of potential customers who are not yet purchasing a good or service. Gaps in the market represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped market. Identification of gaps in the market is an important step in increasing market penetration.

Meaning of Gap in the market & Gap in the market Definition