Focus strategy

Focus strategy,

Definition of Focus strategy:

  1. A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment.

    A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies. See differentiation strategy and low cost strategy for the other two.

Meaning of Focus strategy & Focus strategy Definition