Focus strategy

Focus strategy,

Definition of Focus strategy:

  1. A marketing strategy in which a company focuses its resources on entering or expanding into a small market or industry segment.

    Concentration strategies are usually used when a company knows its part and has a product that meets its needs in a competitive manner. Concentration strategy is one of the three most common marketing strategies. For the other two strategies, see Discrimination Strategy and Low Cost Strategy.

Meaning of Focus strategy & Focus strategy Definition