Efficient Customer Response (ECR)

Efficient Customer Response (ECR),

Definition of Efficient Customer Response (ECR):

  1. A supply chain management system that requires the sharing of the retailers sales and advertising information with the supplier which is used to generate orders shipped from the supplier based upon projected customer demand. The goal is to reduce inventory and associated handling costs at the retailer.

Meaning of Efficient Customer Response (ECR) & Efficient Customer Response (ECR) Definition