Early adopters

Early adopters,

Definition of Early adopters:

  1. In the diffusion of innovation theory, the minority group (comprising about 14 percent) of population which, after innovators, is first to try new ideas, processes, goods and services. Early adopters generally rely on their on intuition and vision, choose carefully, and have above-average education level. For any new product to be successful, it must attract innovators and early adopters, so that its acceptance or diffusion moves on to early majority, late majority, and then on to laggards.

  2. A person who starts using a product or technology as soon as it becomes available.

How to use Early adopters in a sentence?

  1. You need to be able to sell the product to early adopters.

Meaning of Early adopters & Early adopters Definition