Over the past year, significant disruption has rolled-out transformation in the e-commerce sector. Ecommerce brands are constantly on their toes, trying to boost their sales by integrating newer trends in 2021.
One such trend that e-commerce brands are actively integrating is video streaming with their product offerings. There are many such trends that are here to stay as they are highly beneficial and successful in bringing results and changing the face of the e-commerce and retail industry in 2021.
If you are willing to get more traction, traffic, and boost sales conversion, you must incorporate the following trends in your e-commerce strategy this year. These will not only help you change the face of your business but also enhance the customer experience.
Live streaming commerce or live shopping has been gaining popularity for a few years now. Even though it is widely known in the Chinese market, western countries are picking it up slowly and gradually.
Live video shopping enhances customer experience and helps boost the sales rate. The real-time feature of the live video keeps viewers hooked to a platform for a longer period. This gives a window to brands to convert such viewers into long term customers.
As a live stream happens in real-time it gives audiences the opportunity to connect with the brand directly and see product demonstrations while being able to purchase a product.
Additionally, simulcasting can be done to increase the reach of a live stream. Basically, it means to stream a live video on different platforms at the same time. This helps in targeting a larger amount of audience without any additional effort or cost.
Role of Influencers
E-commerce companies are either hiring or collaborating with influencers to boost their engagement and reach. These influencers have a huge following on various social media platforms meaning they are being adored by many. Hence this is a trend you should look out for in 2021.
Influencer marketing can help you build long-term relationships with your customers by introducing discounts or limited edition offers during a live stream. Such small investments can go a long way in business.
Artificial Intelligence (AI) has been around for quite a few years now and is being successfully leveraged by eCommerce brands. For instance, AI-driven chatbots can make product recommendations to customers based on their previous purchases.
These chatbots can also be used as a customer executive. Customers can submit their queries to these chatbots and get instant feedback.
Different social media platforms can be used to capture more audiences. As more and more people are turning to use social media more, you can open up business accounts of your brand to connect with your audience.
Be it product announcements, sneak peek of event celebration, or product promotion, you can achieve all these via social media platforms effectively.
Hence leveraging social media correctly will foster engagement and brand awareness.
The main intention of e-commerce brands is to enhance the shopping experience and make shopping more convenient for customers. This can be achieved through mobile commerce.
E-commerce companies are not only investing in making a reliable website but also making it mobile-friendly. As the newer generations have an intensive usage of mobile phones, such a trend can prove out to be highly successful in 2021.
Change in E-commerce industry in 2020
2020 was a difficult year that resulted in so many changes that nobody will forget. For the
e-commerce space opportunities were seized but with these trends gaining traction already, 2021 could be a year to boost your e-commerce business.
Now that you know about the trends, it is time to bring these to action. Live streaming shopping is one such trend that can be easily integrated into your platform.
Enhances product experience.
Boosts real-time engagement.
Empowers Shopper Retainment.
Accelerates sales and conversion rate.
Improves brand reach and awareness.