Definition of Drip marketing:
Initially, drip marketing was done chiefly with paper mail and flyers mailed to a recipient from a marketing list or after an initial contact. The internet and its myriad messaging options is now the primary way to engage in drip marketing. Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times. Drip marketing may be used as a means of lead generation, with automated communications serving as a substitute for or augment a personal follow-up. Drip marketing may be best seen as a lower-impact way of keeping top-of-mind in longer-tailed sales efforts.
Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeat exposure to its recipients of the goods and services that are advertised. Drip marketing may entail the use of a variety of mediums, such as email, direct mail and social media, to deliver a steady stream of pre-written messages to prospective customers or buyers. The goal of drip marketing is to keep a product or service one is trying to sell in the prospect's thoughts. Drip marketing may also be referred to as a "drip campaign," "lifecycle emails," an automated email campaign," "marketing automation" or an "auto-response campaign.".
A market strategy that utilizes the sending of promotional messages to consumers over time. This is developed in response to the Law of 29 which posits that a person will not turn into a client until he has seen market promotions 29 times. The most common form of drip marketing are email, newsletters, postcards and social networks.
Meaning of Drip marketing & Drip marketing Definition