Direct response advertising,
Definition of Direct response advertising:
An advertising method that asks potential customers to respond directly and directly to the ad using the tools provided in the ad. These devices (called direct response mechanisms) include (1) test and email vouchers, (2) business response cards, (3) toll-free numbers, or (4) point-to-click Internet access. Most retail ads are direct response advertising in one way or another.
How to use Direct response advertising in a sentence?
- We chose direct mail because we thought it would be better for our customers and our company.
- I found that using direct mail is a more effective means of advertising than radio or television because I can quickly see the effectiveness of a particular campaign based on the response I receive.
- You can use Response Advertising in a way that allows new users to experiment.
Meaning of Direct response advertising & Direct response advertising Definition