Definition of Demographics:
For example, a company that sells high-end RVs wants to know roughly how many people are at or nearing retirement age and what percentage are able to afford the product.
Specific demographic factors which identify and distinguish a target population or market. See also psychographics.
Statistical data relating to the population and particular groups within it.
Demographics is the study of a population based on factors such as age, race, and sex. Demographic data refers to socio-economic information expressed statistically, also including employment, education, income, marriage rates, birth and death rates and more factors. Governments, corporations, and nongovernment organizations use demographics to learn more about a population's characteristics for many purposes, including policy development and economic market research.
How to use Demographics in a sentence?
- Demographic data is very useful for businesses to understand how to market to consumers and plan strategically for future trends in consumer demand.
- Large companies will often study the demographics of a neighborhood before opening a store, paying close attention to age, income level, race and religion of the populace.
- The target demographics for the television network MTV are young adults, college aged, and split evenly between men and women.
- Demographics is the collection and analysis of broad characteristics about groups of people and populations.
- The demographics of book buyers.
- For advertisers to be successful, they must be keenly aware of demographics , otherwise the messages they are providing about products they are selling are unlikely to reach the right groups of people.
- The combination of the internet, big data, and artificial intelligence is greatly amplifying the usefulness and application of demographics as a tool for marketing and business strategy.
Meaning of Demographics & Demographics Definition