Daypart

Daypart,

Definition of Daypart:

  1. In radio and TV broadcasting, fairly standard divisions (based on audience composition) of a 24-hour day for scheduling commercials. 1. Radio (only weekdays): (1) Morning drive: 6:00 a.m. to 10:00 a.m. (2) Daytime: 10:00 a.m. to 3:00 p.m. (3) Afternoon drive: 3:00 p.m. to 7:00 p.m. (4) Nighttime: 7:00 p.m. to 12:00 p.m. (5) Overnight: 12:00 p.m. to 6:00 a.m. 2. Television (both weekdays and weekends): (1) Morning (M-F): 7:00 a.m. to 9:00 a.m. (2) Daytime (M-F): 9:00 a.m. to 4:30 p.m. (3) Early fringe (M-F): 4:30 p.m. to 7:30 p.m. (4) Prime time access (M-Sat): 7:30 p.m. to 8:00 p.m. (5) Prime time (M-Sat): 8:00 p.m. to 11:00 p.m. (6) Prime time (Sun): 7:00 p.m. to 11:00 p.m. (7) Late news (M-F): 11:00 p.m. to 11:30 p.m. (8) Late fringe (M-F): 11:30 p.m. to 1:00 a.m. (9) Late night (M-Sun): 1:00 a.m. onwards.

Meaning of Daypart & Daypart Definition

Daypart

The half-day consists of dividing the day into segments to schedule advertisements and programs adapted to the different times of the day. For example, the part of the day often used in a broadcast schedule might be the commute, daytime, prime time, or evening.