Definition of Creative brief:
A document produced by a requesting party to be used by professionals operating within an inventive field to produce various useful deliverables. For example, a business might generate a creative brief to instruct an advertising agency to produce a visual design, a promotional video, advertising copy or a web site for promotion via the Internet.
How to use Creative brief in a sentence?
- We had to attend a creative brief to see what new strategies we would use to drive business forward and increase profits.
- When my boss wanted me to create a new billboard for our company, he handed me a creative brief with a drawing of the design he had in mind for me to look at!.
- The creative brief was presented to the marketing manager and her recommendation was to use it on the website and in direct mail.
Meaning of Creative brief & Creative brief Definition