Cost per thousand (CPM),
Definition of Cost per thousand (CPM):
Cost per thousand (CPM) is the most common method for pricing web ads in digital marketing. The method relies on impressions, which is a metric that counts the number of digital views or engagements for a particular advertisement. Impressions are also known as "ad views." Advertisers pay website owners a set fee for every thousand impressions of an ad. While an impression measures how many times an ad was displayed on a site, it does not measure whether an ad was clicked on.
In print and broadcast advertising, cost of reaching 1,000 people (ten rating points) of households of a targeted demographic segment or geographical area.
Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one web page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the word "mille," which is Latin for "thousands.".
How to use Cost per thousand (CPM) in a sentence?
- An impression is a metric that counts the number of ad views or viewer engagements that an advertisement receives.
- Disadvantages of using CPM include incorrectly counting impressions due to duplicate views, ads that fail to load, and advertising fraud.
- Cost per thousand (CPM) is a marketing term that refers to the cost an advertiser pays per one thousand advertisement impressions on a web page. .
- CPM is one of several methods used to price online ads; other methods include cost per click (CPC) and cost per acquisition (CPA).
Meaning of Cost per thousand (CPM) & Cost per thousand (CPM) Definition