Corporate strategic planning,
Definition of Corporate strategic planning:
Systematic process of determining goals to be achieved in the foreseeable future. It consists of: (1) Managements fundamental assumptions about the future economic, technological, and competitive environments. (2) Setting of goals to be achieved within a specified timeframe. (3) Performance of SWOT analysis. (4) Selecting main and alternative strategies to achieve the goals. (5) Formulating, implementing, and monitoring the operational or tactical plans to achieve interim objectives.
Meaning of Corporate strategic planning & Corporate strategic planning Definition