Content analysis

Content analysis,

Definition of Content analysis:

  1. Quantifying the responses to open ended questions (asked during a market survey) by applying numerical values (based on a measure such as Likert Scale) to different answers.

  2. Measuring the effect of a firms public relations and promotional efforts by analyzing news stories and articles that mention its name or brands.

How to use Content analysis in a sentence?

  1. The easiest way to run a content analysis on a company is to perform a simple Internet keyword search of the company.
  2. If you can correctly break down a content analysis you can figure out a lot of helpful information very quickly.
  3. The content analysis performed by the marketing firm indicated likely future success as the optimal foundation has been laid down.

Meaning of Content analysis & Content analysis Definition