Definition of Content analysis:
Quantifying the responses to open ended questions (asked during a market survey) by applying numerical values (based on a measure such as Likert Scale) to different answers.
Measuring the effect of a firms public relations and promotional efforts by analyzing news stories and articles that mention its name or brands.
How to use Content analysis in a sentence?
- The easiest way to run a content analysis on a company is to perform a simple Internet keyword search of the company.
- If you can correctly break down a content analysis you can figure out a lot of helpful information very quickly.
- The content analysis performed by the marketing firm indicated likely future success as the optimal foundation has been laid down.
Meaning of Content analysis & Content analysis Definition