Definition of Consumer research:
The investigation of the needs and opinions of consumers, especially with regard to a particular product or service.
Part of market research in which the preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources (such as demographic data).
How to use Consumer research in a sentence?
- Consumer research showed that concern was high in relation to poultry farming methods.
Meaning of Consumer research & Consumer research Definition