Definition of Conjoint analysis:
Market research technique in which consumers make trade offs between two or more features and benefits of a product on a scale ranging from Most Preferred to Least Preferred. coupled with techniques such as simulation analysis, conjoint analysis helps in evaluation of different pricing points.
How to use Conjoint analysis in a sentence?
- I was pleased with the conjoint analysis because I got to see the customers working with products and wanting to buy them.
- The conjoint analysis provided us with specific data that we desired as we wanted to get inside the minds of our customers.
- You need to figure out the best way to proceed in a conjoint analysis and make sure to follow through with it.
Meaning of Conjoint analysis & Conjoint analysis Definition