Conjoint analysis

Conjoint analysis,

Definition of Conjoint analysis:

  1. Market research technique in which consumers make trade offs between two or more features and benefits of a product on a scale ranging from Most Preferred to Least Preferred. coupled with techniques such as simulation analysis, conjoint analysis helps in evaluation of different pricing points.

How to use Conjoint analysis in a sentence?

  1. I was pleased with the conjoint analysis because I got to see the customers working with products and wanting to buy them.
  2. The conjoint analysis provided us with specific data that we desired as we wanted to get inside the minds of our customers.
  3. You need to figure out the best way to proceed in a conjoint analysis and make sure to follow through with it.

Meaning of Conjoint analysis & Conjoint analysis Definition