Competitive parity method

Competitive parity method,

Definition of Competitive parity method:

  1. Advertising-expense budgeting method based on what a brands or firms competitors are estimated to be spending. This method assumes the other firms have the same marketing objectives and know what they are doing. See also adaptive control method, affordable method, objectives and task method, and percentage of sales method.

Meaning of Competitive parity method & Competitive parity method Definition