Comparison advertising

Comparison advertising,

Definition of Comparison advertising:

  1. Promotional technique in which an advertiser claims the superiority of its product over competing product(s) by direct or indirect comparison. If other products are mentioned by their name (and not as brand X, brand Y, etc.) the owners of those brands may challenge the fairness of the comparison in a court. Also called comparative advertising or competitive advertising.

Meaning of Comparison advertising & Comparison advertising Definition