Definition of Cognitive dissonance:
The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.
Conflicting beliefs can be held at the same time, often without a person realizing it. This is particularly true when conflicting beliefs deal with different areas of life or are applied to separate situations. When a situation causes the person to become conscious of their conflicting beliefs, cognitive dissonance occurs and creates an uneasy feeling. The person experiencing the dissonance will work to resolve one of the conflicting beliefs so their thoughts are once again linear and rational.
Cognitive dissonance is the unpleasant emotion that results from believing two contradictory things at the same time. The study of cognitive dissonance is one of the most widely followed fields in social psychology. Cognitive dissonance can lead to irrational decision making as a person tries to reconcile their conflicting beliefs.
State of psychological tension arising from incompatibility among a persons attitudes, behavior, beliefs, and/or knowledge, or when a choice has to be made between equally attractive or repulsive alternatives. One example is buyers remorse, a feeling of guilt associated with doubts about the advisability of a purchase decision that one experiences after making an expensive purchase. Marketers try to manage these doubts with supportive information such as testimonials, money-back guaranties, and after-sales service. Opposite of cognitive consonance.
How to use Cognitive dissonance in a sentence?
- Typically the person experiencing cognitive dissonance attempts to resolve the conflicting beliefs so that their thoughts once again become linear and rational.
- Frans therapist had finally made her realize that the cognitive dissonance between her unending pursuit of extra hours at work versus her continual complaining of excess stress in her life was the reason that she felt so unhappy.
- When deciding whether to accept a new, more challenging job offer, cognitive dissonance resulted in Jay lying awake at night as he pondered the possibility of making a change of employment.
- Within investing, it can lead to irrational decision-making.
- Cognitive dissonance occurs when a person believes in two contradictory things at the same time.
- Marketers and copywriters of often try to create cognitive dissonance with their prospects when creating their content to pull them in.
- They often underpin what psychologists call cognitive dissonance - the process of holding two mutually exclusive beliefs without noticing the inherent opposition.
Meaning of Cognitive dissonance & Cognitive dissonance Definition