Click and mortar

Click and mortar,

Definition of Click and mortar:

  1. Combination of traditional (brick and mortar) and online establishments, such as a store or a bank and a website. Transactions can be initiated and finalized either at the website (clicks) or at the physical site (mortar).

  2. Click and mortar is a type of business model that has both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast online transactions and traditional face-to-face service and is thus potentially more competitive than a traditional "bricks and mortar" type of business, which is offline only. This type of business model is also referred to as clicks and bricks.

  3. [Important: Click and mortar is a so-called omnichannel business model that incorporates both physical and online stores.].

Meaning of Click and mortar & Click and mortar Definition