Definition of Category management:
Marketing strategy in which a full line of products (instead of the individual products or brands) is managed as a strategic business unit (SBU). It is based on the concept that a marketing manager is better able to judge consumer buying patterns and market trends by focusing on the entire product category.
How to use Category management in a sentence?
- Given our marketing agencys proven track record of superior category management , we believe the launch of your new product line will be in very capable hands.
- You should have a good category management team on your side so that you can always know what to do next.
- After implementing category management , the grocery store now monitors the profitability of all canned soups as one unit rather than considering each brand on its own.
Meaning of Category management & Category management Definition