Category management

Category management,

Definition of Category management:

  1. Marketing strategy in which a full line of products (instead of the individual products or brands) is managed as a strategic business unit (SBU). It is based on the concept that a marketing manager is better able to judge consumer buying patterns and market trends by focusing on the entire product category.

How to use Category management in a sentence?

  1. Given our marketing agencys proven track record of superior category management , we believe the launch of your new product line will be in very capable hands.
  2. You should have a good category management team on your side so that you can always know what to do next.
  3. After implementing category management , the grocery store now monitors the profitability of all canned soups as one unit rather than considering each brand on its own.

Meaning of Category management & Category management Definition