Candles are one of those products that have lost their prime purpose and are now just sold for the sake of beauty and elegance. We all know why they were invented in the first place; people in medieval times used candles as the prime and only source of light in the darkness of night.
The evolution of science has been successful in providing us a lot of better substitutes for candles. However, the beauty and elegance of candles have restrained them from getting extinct. For that only reason, people still buy candles and use them to glorify their home.
The packaging of candles requires the same touch of beauty and charm as the candles have. So, if you want to turn your ordinary-looking candle boxes into luxury candle boxes, first, you need to have a complete understanding of the functions and characteristics of packages — while you will also learn their advantages as well.
So, without any further ado, let’s jump into the topic.
Functions of Candle Packaging
The packaging of any product or candles facilitates their marketing. It has a significant role in mixed marketing. The packaging makes the symbol prominent. Because of the packaging, now it is a lot easier to identify products piled on a store shelf.
The primary function of your custom candle packaging should be the safekeeping of the candles inside. It should be able to protect from heat or any jerks that a candle may not bear.
Great packaging functions promotional skills as well. Design your packaging in a way that distinguishes your candle from others. Whenever your regular customers want to track your product, your box should be able to help them out by clearly showing itself distinguished from hundreds of other candle boxes.
People nowadays also love to buy packaging boxes that they can use in their life as well. So, if your candle box is beautifully crafted like a gift box, people might find it difficult to not look at it. With the desire to use them in their homes or wrap gifts in, they will surely step further to pick your custom candle boxes.
Characteristics of Good packaging
Good packaging helps to develop a relationship between the company and the buyer. The packaging is now perceived as a silent salesman. Special packaging will have a psychological effect on the buyer; they will figure out that your company cares about them. Such an attitude of buyers will have a far-reaching impact on the marketing of your candles.
Your candle packaging should bear the marks of aesthetic sense. This is a strike directly to the status of your customer. There are a lot of people who willing pay some extra bucks just for the sake of beauty.
Advantages of Good Packaging
Packaging as a whole has been very beneficial in providing convenience in transportation. Whereas, when it comes to candle packaging, adding a bit of comfort can also reward you in many different ways.
Promotions and branding are some of the apparent advantages of wholesale candle boxes. If you get successful in designing perfect packaging, it will also help you minimize unnecessary advertising costs. Premium boxes tend to raise the demand for the good itself.
With great packaging, you also increase the chances of reusability. To achieve the reusability purpose, paper-based packaging boxes are your best choice. They are prepared with 100% recycled materials and tend to save energy and the ecosystem.
Candle packaging can help you sell more of your candle in a single box. 2 piece candle boxes are getting very popular in the market. The idea of placing two candles in a box is to offer candles in blends and pairs.
If you offer candles in different color combinations, you have more chances of sales. For example, a pair of white and red candles can invoke some people to purchase them.
There are numerous benefits and advantages to designing good candle packaging. Most of those advantages you learn yourself, once you have boxes that your candle deserves.
As we have discussed in the beginning, today, candles are only bought for the sake of grace and luxury. And as your candle is packed in a box, no one is going to know the true glory of your candle as long as it is packed in a box. So, your only chance to grab consumers’ wondering is by using that package to its fullest.
Packaging will drag consumers for you from a distance. Packaging will keep on playing its duty from the glance to the unboxing. All steps between these two points are equally important and keep the buyer intact. Keep all the functions and characteristics and minds while designing your candle box and you will witness its advantages as well in terms of revenues.