Business-to-consumer strategy (B2C strategy)

Business-to-consumer strategy (B2C strategy),

Definition of Business-to-consumer strategy (B2C strategy):

  1. The process by which businesses utilize targeted marketing methods such as direct mail, internet ads, coupon advertising, product merchandising, and point of purchase activities to convert shoppers into loyal buyers.

Meaning of Business-to-consumer strategy (B2C strategy) & Business-to-consumer strategy (B2C strategy) Definition