Brand loyalty

Brand loyalty,

Definition of Brand loyalty:

  1. The tendency of some consumers to continue buying the same brand of goods rather than competing brands.

  2. Brand loyalty is the positive association consumers attach to a particular product or brand. Customers that exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitor's efforts to lure them away. Corporations invest significant amounts of money on customer service and marketing to create and maintain brand loyalty for an established product. Coca-Cola Company is an example of an iconic brand that has resulted in customers demonstrating brand loyalty over the years despite Pepsi's products and marketing efforts.

  3. The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.

  4. Loyal customers are the ones who will purchase the same brand regardless of convenience or price. These loyal customers have found a product that meets their needs, and they're not interested in experimenting with another brand.

How to use Brand loyalty in a sentence?

  1. Brand loyalty is demonstrated by repeat purchases of a product even when the consumer has choices of competing alternatives.
  2. Brand loyalty can evaporate when consumer trends change, but the product doesn't.
  3. As a result of his strong brand loyalty to BlackBerry, Phil has never purchased an iPhone, even though he knows that Apple offer better apps.
  4. You should hope that your customers will have a strong brand loyalty so they keep coming back to your product.
  5. Marketing campaigns are designed to nurture brand loyalty.
  6. It lacks the content to carry consumer interest through to continued brand loyalty.
  7. The brand loyalty of the customer base in the region was strong so we felt we were able to recover.

Meaning of Brand loyalty & Brand loyalty Definition

Brand Loyalty,

Brand Loyalty: What is the Meaning of Brand Loyalty?

  1. Brand loyalty is a positive consumer association associated with a particular product or brand. Consumers who show loyalty to a brand dedicated to a product or service, regardless of their competitive efforts to attract them, show up in their repeated purchases. Companies invest heavily in customer service and marketing to build and maintain brand loyalty to established products. The Coca-Cola Company is an example of a cult brand that allows consumers to demonstrate their loyalty to the brand over many years, regardless of PepsiCo's product and marketing efforts.

    • Brand loyalty is demonstrated by repeated purchases of a product, even when consumers can choose between competitive alternatives.
    • Marketing campaigns are designed to promote brand loyalty.
    • Brand loyalty can be lost when consumer trends change, but not the product.

  2. When consumers repeatedly buy products of certain brands and are reluctant to switch to other brands.

Literal Meanings of Brand Loyalty


Meanings of Brand:
  1. A type of product manufactured by a specific company with a specific name.

  2. Identification marks on cattle or (former) criminals or slaves with iron marks.

  3. A piece of wood that is burning or smoking.

  4. A sword.

  5. tick off.

  6. Specify the brand name.

Sentences of Brand
  1. New soap

  2. The mark on the sheep identifies me

  3. For two burn marks

  4. The seller marked the animal with his grandfather's name

  5. Consumers are sometimes happy to buy branded products at a lower price, knowing they are counterfeit.

Synonyms of Brand

burn, steel, earmark, identification, stamp, identifying mark, label, make, sear, line, marker, firebrand, brand, mark, blade, marque


Meanings of Loyalty:
  1. The standard of loyalty.

Sentences of Loyalty
  1. Loyalty to her 34-year-old husband

Synonyms of Loyalty

faithfulness, constancy, loyalty