Definition of Brand loyalty:
The tendency of some consumers to continue buying the same brand of goods rather than competing brands.
Brand loyalty is the positive association consumers attach to a particular product or brand. Customers that exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitor's efforts to lure them away. Corporations invest significant amounts of money on customer service and marketing to create and maintain brand loyalty for an established product. Coca-Cola Company is an example of an iconic brand that has resulted in customers demonstrating brand loyalty over the years despite Pepsi's products and marketing efforts.
The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.
Loyal customers are the ones who will purchase the same brand regardless of convenience or price. These loyal customers have found a product that meets their needs, and they're not interested in experimenting with another brand.
How to use Brand loyalty in a sentence?
- Brand loyalty is demonstrated by repeat purchases of a product even when the consumer has choices of competing alternatives.
- Brand loyalty can evaporate when consumer trends change, but the product doesn't.
- As a result of his strong brand loyalty to BlackBerry, Phil has never purchased an iPhone, even though he knows that Apple offer better apps.
- You should hope that your customers will have a strong brand loyalty so they keep coming back to your product.
- Marketing campaigns are designed to nurture brand loyalty.
- It lacks the content to carry consumer interest through to continued brand loyalty.
- The brand loyalty of the customer base in the region was strong so we felt we were able to recover.
Meaning of Brand loyalty & Brand loyalty Definition