Definition of Brand image:
The impression of a product held by real or potential consumers.
The impression in the consumers mind of a brands total personality (real and imaginary qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers direct experience. See also corporate image.
How to use Brand image in a sentence?
- You need to always be aware of your brand image and what you need to do to make sure that it is as good as it can be.
- You must always try to have the best brand image that you can so that people are proud to have your product.
- To get apathetic consumers to start buying green products, our survey finds that impressing a brand image works best.
- We had a brand image t maintain and if we did not live up to our name, then we would end up like that other place.
Meaning of Brand image & Brand image Definition