Brand development index (BDI)

Brand development index (BDI),

Definition of Brand development index (BDI):

  1. The percentage of the country's population in a particular area compared to the percentage of brand sales in that area. For example, if a brand generates 10% sales in a 20% populated area of ​​the country, its BDI in that area is 50 (10 x 100 ÷ 20). BDI shows where the brand has a large group of consumers and helps in direct marketing.

Meaning of Brand development index (BDI) & Brand development index (BDI) Definition