Definition of Body copy:
The main body of text in an advertisement (or occasionally other document), excluding the headline, captions, etc.
Main text part of an advertisement or any printed matter (as distinct from the logo, headline, subheadings, and graphics) that provides the meat of the communication. Usually a professional copywriter writes the body copy.
How to use Body copy in a sentence?
- The body copy of this ad is t bold enough, it needs to be more distinct so that it stands out from the graphics.
- We had a wonderfully shiny logo turned in last Tuesday, but were still waiting on Expert Copywriters, LLC to email the body copy to us.
- The body copy was perfect and did not need to be altered however we were considering changing the head title.
Meaning of Body copy & Body copy Definition